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Updated every morning · Texas & New York

Sign the new restaurant before it opens.

Every new restaurant and bar files for a state liquor license while it's still being built: with TABC in Texas, with the State Liquor Authority in New York. Opening Soon puts that filing in your inbox the same morning it goes public, with the owner, the address, what kind of venue it is and a ready-to-send intro letter. You get there while they're still picking vendors, not after a competitor already has the contract.

—new filings, last 30 days
—brand-new venues
—counties covered in TX & NY
Official state license records In your inbox every morning Limited seats per county No calls · monthly plans cancel anytime
How it works

The earliest public sign a restaurant is coming, in your inbox.

Restaurants and bars file with the state liquor authority while they're still under construction. That filing is public. Almost nobody reads it.

1

They file with the state

The owner applies for a liquor license during build-out, usually a few months before opening day.

2

We clean and check it

We group each location's permits and check the address against every license on record, so you know a brand-new venue from a new owner taking over an old one.

3

You reach them first

About an hour after the state publishes each morning, new leads land in your dashboard and inbox with a ready-to-send intro letter.

Timing is the whole game

Most companies find a new restaurant when the sign goes up. You'll know the morning it files.

Before a restaurant opens it has to pass a health inspection, and owners line up their service vendors during build-out. Once someone else has the contract, you're waiting for them to slip.

  1. Day 0 · ~8:00amThe filing goes public

    TABC and the SLA publish the day's new license applications.

  2. Day 0 · ~9:30amIt's in your inbox

    Cleaned, scored, history-checked, with a letter ready to send.

  3. Weeks 2–10Build-out

    Lease, kitchen, equipment, inspections. This is when they pick vendors.

  4. Opening dayEveryone else notices

    The sign goes up, and so do the calls from every service company in town.

Why these accounts

A restaurant is a long, steady service contract.

Commercial kitchens need regular service for as long as they're open, and they can't afford a pest problem in front of a health inspector or a customer. The company that's in the door before opening day usually keeps the account.

Every lead shows what kind of venue it is (restaurant, bar, late hours, package store), so you can see the full-service kitchens first.

  • General pest service
  • Rodent control & exclusion
  • Cockroach programs
  • Fly control & fly lights
  • Pre-opening treatment
  • Drain & grease-area service
  • Stored-product pests
  • Bird control
  • Termite inspection
  • Inspection-ready reports
  • Exterior perimeter
  • Multi-location contracts
Included in every plan

Know the owner behind the license. Reach the venues already open.

New filings are where you get there first. Two more tools turn one account into several, and reach the established restaurants already in your area.

Owner portfolio

See every other location the owner runs.

We match each new filing against every active alcohol license in the state, by the state's owner record and by the office address restaurant groups share across their LLCs. Each lead is tagged First location, Multi-unit owner, Part of a group or Chain.

  • Multi-unit owner · 4 locationsWin the new one and you have a reason to quote all of them.
  • First locationA first-time operator usually has no vendors lined up yet.
  • Chain (25+)National contracts are decided at headquarters. Scored down so you don't waste a morning on it.
Renewal radar

Established venues, with a reason to call.

Every liquor license has a public renewal date (every two years in Texas). Your Renewals tab lists the bars, restaurants and stores in your counties renewing in the next 90 days, with how long they've been open and what else the owner runs. National chains are left out.

  • Renews in 21 days · licensed since 2014Established kitchens switch vendors too. A free inspection is an easy yes.
  • A letter for every renewalPre-written and signed with your name, like the new-venue letters.
  • Monday renewal radarThe week's top renewals in your territory, in your Monday email.
Your county, right now

See what landed in your territory.

Pick a county to see how many venues filed in the last 30 days. Want the full list with owners and addresses? We'll email you a free sample.

—filings in the last 30 daysFull county stats →

Free, no card. One email with this county's leads, nothing else unless you sign up.

Built for your sales team

Everything between "new filing" and "signed contract."

Venue history, checked

Brand-new venue, or a new owner taking over the last restaurant at that address? We check every license ever issued there.

Priority scores

Full kitchens and late-hour bars rank above beer-to-go stores. See the best accounts first, and why.

Intro letters, done

A personalized letter for every lead, signed with your name and company. Copy it, print it, or mail-merge the export.

Your pipeline, built in

Move leads from New to Contacted, Quoted and Won. Notes stay private to your company.

Follow-up reminders

Set a date on any lead. It shows up in your morning email and your follow-up list, so nothing goes cold.

ROI you can see

Log the contracts you win. Your dashboard shows exactly how many times Opening Soon has paid for itself.

The math

One new restaurant account pays for the year.

Adjust to match your business. These are your numbers, not ours.

Contract revenue from those accounts—

Pricing

You pay for what your county actually produces.

Every county is priced by its real volume: the average of new venues a month from state license records. Busy metros cost more but are the cheapest per venue. Founding pricing is open to our first 10 companies, locked on the counties they buy for as long as they stay subscribed. Every plan starts with a 14-day free trial.

Add counties, save more

Two or more counties: 15% off the whole order.

    Metro bundles

    Cover the whole metro for less.

    Your service area doesn't stop at county lines. Take every county in a metro and get 20% off the whole bundle.

    Exclusive territory

    Want a county to yourself?

    Take a county off the market: no other pest control company on Opening Soon gets its leads for your paid term. Exclusive means buying every seat in the county, billed for 12 months up front, and only while nobody else holds a seat there. Counties with a single seat are exclusive automatically. Questions? Email hello@openingsoonleads.com.

    See exclusive prices
    • Every filing and approval in your counties, the morning they go public
    • Owner details, venue type and address history
    • Public business phone, email and website when the venue publishes them
    • Owner portfolio: every other location the owner runs
    • Renewal radar: established venues renewing in the next 90 days
    • Pipeline, follow-ups and ROI tracking
    • Intro letters + CSV export
    • At most 4 pest control companies per county, ever (1–3 in smaller counties)
    • Lead guarantee: if your counties average 10+ new venues a month and your first 30 paid days bring fewer than 10, you get a one-month credit
    • No calls. Monthly plans cancel anytime; annual plans run for the year you paid for
    Questions

    Straight answers.

    Where do the leads come from?

    Public open data from the Texas Alcoholic Beverage Commission and the New York State Liquor Authority: pending license applications and, in Texas, newly issued licenses. It's public record, so yes, you could dig through it yourself. What you're paying for is speed and the hours: we pull it every morning, group each location's permits, check the address history, score it and write the letters.

    Why liquor licenses?

    Because almost every sit-down restaurant and bar applies for one, and they apply while they're still being built. It's the earliest public record that a new restaurant is coming, usually months before the sign goes up. Restaurants that never serve alcohol won't show up here.

    How fresh are the leads?

    As fresh as the public record gets. Both states refresh their open data every morning, Texas around 8am Central. We pull it at about 9:30, check each address and alert you right away, so most filings reach you the same morning they go public. Approvals (licenses issued) update the same way.

    How many leads will I get?

    It depends on your county. Pick yours above to see the last 30 days. Harris County alone sees well over 100 filings a month; smaller counties see a handful. The territories page shows every county's volume before you buy.

    Are the leads shared with other pest control companies?

    With a shared seat, a few companies see the same county: at most 4 in the busiest metros, 3 in major counties, 2 in growth counties, and just 1 in smaller ones. With an exclusive county, you're the only pest control company getting them. Seats are capped, so when a county sells out it stays sold out.

    Do you include phone numbers and emails?

    When they're public, yes. Every lead has the owner or entity name, venue address and mailing address from the state (New York filings don't include a mailing address), plus the owner's Texas Comptroller record for Texas leads. When the venue publishes a business phone, email or social profile on its own website, we add it, with the source and the date we checked. Plenty of new venues don't have a website yet, so some leads have no phone or email. These are public business details, not opted-in or consented contacts: follow CAN-SPAM for email, and don't autodial or text numbers without consent.

    Do I have to get on a call to sign up?

    Never. Pick your county, start the trial, and you're in. Everything is self-serve, and support is by email.

    How is pricing set?

    By volume. Each county falls in a tier based on its average of new licensed venues a month: Metro (40+) $199, Major (20+) $129, Growth (8+) $79, Local $29. Our first 10 paying companies pay the founding price instead ($129, $89, $49 and $19) on the counties they buy, for as long as they stay subscribed; counties added later are priced at the time you add them. Two or more counties take 15% off the whole order, or 20% for a complete metro bundle (instead of 15%, not on top of it). Annual shared plans pay for 10 months and get 12. Exclusive counties cost every seat in the county and bill for a full 12 months.

    What is the lead guarantee?

    If your counties average 10 or more new venues a month combined, and the first 30 days after your first payment bring you fewer than 10 new venues across them, we credit one month's price to your account, applied to your next bill (or your renewal, on annual plans). Each venue counts once, even if it shows up as a filing and later an approval. It's a guarantee on lead volume, not on sales.

    Can I cancel anytime?

    Monthly plans, yes: cancel from Settings in two clicks and keep access to the end of the month you paid for. Annual plans and exclusive territories can be canceled any time too: canceling stops the renewal, you keep access until the end of the year you paid for, and there are no partial refunds. If you cancel during the 14-day trial, you're never charged.

    What is the owner portfolio?

    For every lead we look up the owner's other active alcohol licenses in the same state, matched on the state's owner record (Texas) and the owner name, and flag venues that share an office mailing address with other owners (restaurant groups often file a separate LLC for each location). A multi-unit owner may already have a vendor, but a new location is your reason to ask about all of them. Same-address matches are labeled as likely, not certain.

    How accurate is the venue history?

    We match by street address against every license the state has on record. Shopping centers and renamed streets can occasionally confuse it, so we show the evidence ("Replacing Taste of China, surrendered 2025") and you can judge for yourself.

    The next restaurant in your county already filed. Be its first call.

    Fourteen days free. Seats are limited in every county.

    Claim my county